I'm Marina
I help teams grow design maturity and create experiences that truly matter.
About me
I'm Madô (or Marina, up to you), a UX design leader currently living in Munich.
I’ve been acting as a product designer and researcher on digital products for more than 10 years, from discovery until the product or feature comes to life.
Now, my main role is managing teams to increase product design maturity. I'm also a UX Design mentor, helping new designers to get their first job in the field. That's the way I found to learn, share, and discover new things.
I believe that UX has the responsibility to examine all the touchpoints people interact with to create positive and coherent digital experiences.
To make it possible, we must connect and bring companies' teams together to ensure a product strategy focused on human beings. We also need to be an example and analyze people's reactions and goals so that the product becomes increasingly relevant. This way, we create solutions that are easier to use, smarter, and more ethical.
Cases
Somethings I’m proud of being part in my journey as a designer and UX leader.
SBF Group
Nike’s tone and voice guideline
Read project
Itaú
Green Products Strategy
Read project
Riachuelo
Retail Self-Checkout MVP
Read project
SBF Group
DesignOps Strategy
Read project
Skills
Hard Skills
Research
From planning and methods to insights and action — driving collaboration and a culture of learning.
Interaction
I help teams create meaningful, user-centered products while fostering creativity and excellence.
Content
Leading content strategy and design to create clarity, consistency, and impact across products.
DesignOps
Driving Design Ops to optimize processes, scale teams, and enable high-quality design.
soft Skills
Individualization
Recognizes each person’s strengths and tailors approaches to maximize potential.
Futuristic
Envisions possibilities and inspires others with forward-thinking ideas.
Significance
Driven to make meaningful impact and deliver work with purpose. Seeks recognition for contributions that truly matter.
Arranger
Organizes people and resources efficiently to achieve goals. Adapts plans while optimizing processes and outcomes.
Companies that have made me grow as a UXer and human being through the projects in this portfolio:
About me
I'm Madô (or Marina, up to you), a UX design leader currently living in Munich.
I’ve been acting as a product designer and researcher on digital products for more than 10 years, from discovery until the product or feature comes to life.
Now, my main role is managing teams to increase product design maturity. I'm also a UX Design mentor, helping new designers to get their first job in the field. That's the way I found to learn, share, and discover new things.
I believe that UX has the responsibility to examine all the touchpoints people interact with to create positive and coherent digital experiences.
To make it possible, we must connect and bring companies' teams together to ensure a product strategy focused on human beings. We also need to be an example and analyze people's reactions and goals so that the product becomes increasingly relevant. This way, we create solutions that are easier to use, smarter, and more ethical.
Cases
Somethings I’m proud of being part in my journey as a designer and UX leader.
SBF Group
Nike’s tone and voice guideline
How might we give teams the autonomy to apply Nike’s tone and voice consistently across digital touchpoints, while minimizing dependence on centralized reviews?
Read project
Itaú
Green Products Strategy
How to create a portfolio of solutions focused on green products that positively impact the place where people live?
Read project
Riachuelo
Retail Self-Checkout MVP
How to give full autonomy and convenience to people when paying for a purchase in stores?
Read project
SBF Group
DesignOps Strategy
How might we empower design teams to work with greater alignment, consistency, and recognition so that their impact is clear across the organization?
Read project
Skills
Hard Skills
Research
From planning and methods to insights and action — driving collaboration and a culture of learning.
Interaction
I help teams create meaningful, user-centered products while fostering creativity and excellence.
Content
Leading content strategy and design to create clarity, consistency, and impact across products.
DesignOps
Driving Design Ops to optimize processes, scale teams, and enable high-quality design.
soft Skills
Individualization
Recognizes each person’s strengths and tailors approaches to maximize potential.
Futuristic
Envisions possibilities and inspires others with forward-thinking ideas.
Significance
Driven to make meaningful impact and deliver work with purpose. Seeks recognition for contributions that truly matter.
Arranger
Organizes people and resources efficiently to achieve goals. Adapts plans while optimizing processes and outcomes.
Companies that have made me grow as a UXer and human being through the projects in this portfolio:
